Privacy Policy.

Who we are

This website, veracowater.com, is operated by Veraco Water (“Veraco Water,” “we,” “us,” or “our”), a water treatment company based in Allentown, Pennsylvania serving homeowners across Northeast Pennsylvania. This Privacy Policy explains what personal information we collect through this website, how we use it, who we share it with, and the choices and rights you have.

Information we collect

Information you give us directly

• Contact details — your name, phone number, email address, and town when you request a water test, book an appointment, use our system finder, or contact us.
• Home and water details — information you choose to share about your water source (well or municipal), water concerns, home, project timeline, or budget so we can prepare for your visit.
• Appointment details — requested dates and time windows when you book online.

Information collected automatically

• Usage information — pages viewed and actions taken on the site (for example, submitting a form or tapping a call button), collected through our own first-party analytics.
• Campaign information — if you arrive from an advertisement or search result, we may record campaign parameters (such as UTM tags and Google/Meta click identifiers) so we know which advertising brought you to us.
• Device information — standard technical data such as IP address and browser type, processed by our hosting and security providers to operate the site and prevent abuse.

Cookies and local storage

We keep tracking to a minimum. We use browser storage (cookies, localStorage, and sessionStorage) for a small number of purposes:

• Remembering campaign parameters during your visit so your inquiry is routed correctly.
• Remembering which version of a page you saw so your experience stays consistent.
• Security verification (Google reCAPTCHA, which protects our forms from bots).

If we add third-party advertising or analytics tags (such as Google Ads or Meta Pixel) in the future, they would set their own cookies to measure ad performance; this policy and this section will be updated before that happens. You can control or delete cookies through your browser settings at any time.

How we use your information

• To schedule and perform your free water test and any services you request.
• To respond to your questions and send you information you asked for.
• To prepare quotes, contracts, and service records if you become a customer.
• To measure which pages and advertisements work so we can improve the site.
• To protect the site against fraud, spam, and abuse.
• To comply with legal obligations that apply to Pennsylvania home improvement contractors.

Calls, texts, and emails — your consent

Submitting a form with your contact details asks us to follow up about that request by phone or email. Text messages are separate: we only send customer-care SMS if you check the optional text-messaging box on the form (or later give verbal consent, or text START to our number). The box is unchecked by default and is not required to submit a form, book a visit, get a quote, or receive service.

If you opt in, Veraco Water (VERACO LLC) may send you customer-care text messages about your request (appointment confirmations, reminders, and service updates) at the mobile number you provide. Message frequency is up to 4 msgs per request. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase, booking, or service.

• Consent is not a condition of purchase or booking. You can always reach us instead by calling (610) 510-6101 or emailing hello@veracowater.com.
• Opting out is easy. Reply STOP to any text message to stop texts, use the unsubscribe link in any email, or simply tell us you’d prefer not to be contacted. We honor opt-outs promptly.

Mobile numbers and SMS consent

We do not share, sell, rent, or transfer mobile phone numbers or SMS opt-in / consent data to third parties or affiliates for their marketing or promotional purposes. VERACO LLC (dba Veraco Water) is the sole sender of text messages for our services. Your number and whether you agreed to texts are used only by Veraco Water to contact you about your request and, if you opted in, to send the customer-care appointment and service messages described above.

Service providers that operate our systems (for example, our texting and hosting vendors) may process that information solely to deliver those messages and store our records on our behalf. They are not permitted to use your number or consent for their own marketing.

Who we share information with

We do not sell, rent, or trade your personal information, and we do not share it with unrelated “marketing partners.” Mobile phone numbers and SMS consent records are never shared with third parties or affiliates for marketing or promotional purposes (see “Mobile numbers and SMS consent” above). We share information only with:

• Service providers that help us run the business — such as Google Firebase (secure form processing, data storage, and hosting) and Google reCAPTCHA (form security). These providers process data on our behalf under their own contractual and security obligations.
• Advertising platforms (Google, Meta) — only in the form of aggregate or event-level conversion signals (for example, “a lead was submitted from this ad”) used to measure advertising, if and when such measurement tags are active.
• Professional advisers and authorities — when required by law, court order, or to protect our legal rights.
• A successor business — if Veraco Water is merged, acquired, or sells substantially all of its assets, customer records may transfer as part of that transaction, subject to this policy.

How long we keep information

We keep lead and inquiry records long enough to serve you and to meet our business and legal record-keeping obligations (for example, Pennsylvania contract and warranty records). When information is no longer needed, we delete or de-identify it.

Your privacy rights

Depending on where you live, state law may give you specific rights over your personal information — including the right to know what we hold about you, to correct it, to delete it, to receive a portable copy, and to opt out of targeted advertising or any “sale” of personal data (again: we don’t sell it). We extend these rights to all visitors regardless of state:

• Access / copy — ask us what personal information we have about you.
• Correction — ask us to fix inaccurate information.
• Deletion — ask us to delete your information, subject to records we must keep by law.
• Opt out — of marketing communications at any time.

To exercise any of these rights, email hello@veracowater.com or call (610) 510-6101. We will verify your request and respond within 45 days. We will never discriminate against you for exercising a privacy right. If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of any targeted-advertising data sharing that may be active.

Children’s privacy

Our website and services are directed to homeowners and are not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

Security

The site is served over HTTPS, form submissions are encrypted in transit, and data is stored with Google Firebase using industry-standard security controls. No system is perfectly secure, but we limit what we collect and who can access it.

Changes to this policy

We review this policy at least annually and update it when our practices change. The “Last updated” date at the top reflects the current version; material changes will be posted on this page.

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